Christina is a creative strategist and marketing executive with 15+ years of experience building brands across all aspects of a brand’s lifecycle. Inspired by cultural curiosity and commercial instinct, she has honed her passion for transforming brands and driving growth at organizations from ad agencies and innovation consultancies to digital media companies. She is also a co-founder of Mindalt, the world's first mood-enhancing deodorant, where she led growth marketing through the brand’s launch.

 

Christina built a career foundation as an award-winning brand strategy director and innovation practice leader across multiple industries (advertising, innovation, research) and sectors (consumer packaged goods, beauty, wellness, luxury, auto).  She started at Saatchi & Saatchi and went on to work Faith Popcorn’s BrainReserve, Kirshenbaum Bond + Partners, Fahrenheit 212 and WPP's The Futures Company, working on iconic brands such as Olay, Target, Diageo, Lexus, and Dell.

 

She went on to apply her strategic and generational expertise to relaunch the women's channel at Forbes, positioning it as a digital platform for entrepreneurial women and achieving 35% YOY growth.

 

Along the way, she created a few side-hustles: 40:20 Vision, an editorial platform to facilitate wisdom exchange between generations, 7x7 Mentoring Salons, a live mentoring forum to give rising entrepreneurs an advisory panel and 40 Women to Watch Over 40, a community for women disrupting and innovating after age 40. She has also taught at General Assembly and spoken at SXSW Interactive and Social Media Week and was on the steering committee for Smart Cities Expo Atlanta.

 

Content and Thought Leadership

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Forbes 

Mission: To help women take their next step forward.

 

40 Women To Watch Over 40

Women who are reinventing, disrupting, and making a difference.

40:20 Vision 

Online community and blog devoted to cross generational knowledge exchange...what I know now!